• Cyber Services Marketing Program Manager

    Job Locations US-CO-Westminster
    ID
    2019-2830
    Type
    Regular Full-Time
  • About Coalfire

    Coalfire is the cybersecurity advisor that helps private and public sector organizations avert threats, close gaps, and effectively manage risk. Our professionals are among the most talented in the industry, and each and every day, they strive to provide the unbiased assessments, advice, and innovative solutions that help our clients meet their specific challenges and build long-term strategies to protect their organizations. For nearly 20 years, we’ve been on the cutting-edge of one of the world’s most important industries – and we’re committed to making the world a safer place by solving our clients’ toughest security challenges.

     

    We’re growing rapidly and are currently seeking a Cyber Services Marketing Program Manager to support our Westminster, CO office.

    What you'll do

    • Establish GTM Plan working collaboratively with the leaders of the Cyber Risk Services and LABs team
      • Identify target buyers, value prop/messaging, offers
      • Establish business development approach
      • Identify tactics to meet objectives – considering digital marketing, events, thought leadership, and other approaches
      • Identify key associations to join and market within to create awareness and demand
      • Track market and competitive intelligence
    • Design and Execute Thought Leadership Programs                               
      • Oversee digital marketing efforts
      • Create “reason of call” campaigns for sales
      • Implement thought leadership webinars, newsletters, and content syndication approaches
      • Oversee events from a strategic and messaging perspective
    • New offering deployment and optimizing existing offering positioning
      • Support Web content development, leveraging subject matter / offering owners in the Cyber Risk Services and LABS teams
      • Crystalize offering value propositions
      • Develop collateral, with support from creative agency
      • Assist in development of sales enablement material working with the sales enablement function
    • Performance Management                                      
      • Track performance vis-à-vis plan
      • Establish best practices to leverage and improvement strategies to address gaps
      • Manage and drive customer satisfaction

    What you'll bring

    • 10+ years experience in B2B Marketing Programs Design 
    • Proven track record creating awareness and developing business with senior IT/cyber executives (e.g., CISOs, IT Directors, Security Engineers, Vulnerability Managers, Enterprise Technical Testers)
    • Strong Technology and / or Cyber Knowledge
    • Strong writing ability with an understanding of content flow
    • Excellent project management skills with a full workload
    • Knowledge of managing marketing campaigns in Salesforce
    • Familiarity with Pardot or Terminus (formerly Brightfunnel) a plus
    • Bachelor’s Degree in Marketing/Business

    Bonus Points

    • Good understanding of Testing services  
    • Knowledge of technology services providers (i.e., AWS, Microsoft, Google, etc.) solutions and value propositions

    Why you'll want to join us

    Passionate problem-solvers who are hungry to learn, grow, and contribute. That’s what it takes to be a part of the Coalfire team. We work together to tackle the toughest cybersecurity challenges and help our clients become more secure and successful. We are trusted advisors who are committed to shaping our industry. At Coalfire, our people have the opportunity to expand their minds and skills, build meaningful relationships with the industry’s smartest minds, and have a direct impact on our company’s success. 

     

    Along with energetic culture and supportive environment, you’ll have the flexibility to balance your personal and work life and grow personally and professionally. We work hard, and we play hard – and the two often overlap. We host family-friendly events and happy hours along with professional meetups and informal networking sessions, and we’re active in our communities. Plus, we offer great benefits, including:

     

    • Health, dental, and vision insurance with an employer contribution
    • Flexible paid time off (employees are encouraged to spend four weeks away from the office each year)
    • A generous 401(k) plan
    • A corporate wellness program
    • Tuition reimbursement
    • A kitchen stocked with snacks, coffee, and tasty beverages

    Coalfire is an EEO employer.

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