• Marketing Campaign Manager

    Job Locations US-CO-Westminster
    ID
    2019-2898
    Type
    Regular Full-Time
  • About Coalfire

    Coalfire is the cybersecurity advisor that helps private and public sector organizations avert threats, close gaps, and effectively manage risk. Our professionals are among the most talented in the industry, and each and every day, they strive to provide the unbiased assessments, advice, and innovative solutions that help our clients meet their specific challenges and build long-term strategies to protect their organizations. For nearly 20 years, we’ve been on the cutting-edge of one of the world’s most important industries – and we’re committed to making the world a safer place by solving our clients’ toughest security challenges.

     

    We’re growing rapidly and are currently seeking an Marketing Campaign Manager to support our Westminster, CO office.

    What you'll do

    Coalfire is seeking a talented, self-directed individual to join our fast-paced, rapidly growing team to plan, design and execute campaigns. This position primarily supports joint go to market programs with Coalfire’s infrastructure as a service (IAAS) strategic customers (AWS, Microsoft, Google, IBM and Oracle) and other technology service providers.  Coalfire goes to market with these customers in a variety of ways promoting joint thought leadership related to innovative approaches to cyber security. 

     

    The successful Marketing Campaign Manager will have an ability to produce a high volume of quality assets and campaigns under tight deadlines, enthusiasm for working on joint marketing programs, strong knowledge of professional services marketing and deep functional/technical skills around campaign management. The qualified individual will have excellent people skills with the ability to tactfully manage internal and external Subject Matter Experts (SMEs).

    • Plan, design & execute marketing campaigns according to our strategic marketing initiatives using media vehicles such as: eblasts, digital ads, social media, and in person events
    • Project manage the creation of campaign components by working with internal and external SMEs. Campaigns include, but are not limited to: webinars, white papers, articles, blogs, case studies, videos, sales enablement tools, workshops, events, website elements and infographics
    • Manage segmented lists, lead distribution, including sourcing and importing/inputting data and/or data tags when needed to execute personalized marketing campaigns
    • Assist with strategic customer / partner programs. Support relevant partner meetings and assist with partner marketing programs which may help Coalfire advance our partnership status
    • Support partner sales processes, providing information and input into partner sales activities or  

       connecting appropriate subject matter experts from Coalfire with partners
    • Track performance of campaigns and partner ecosystem closed/won bookings. Establish best practices to leverage and improve strategies to address gaps

     

    What you'll bring

    • 3-5+ years of experience managing B2B marketing campaigns for for professional services, such as technology service providers, accounting services, legal services, medical services. Software industry experience would also be acceptable
    • Experience producing and marketing webinars with Subject Matter Experts
    • Strong writing ability with an understanding of content flow
    • Excellent project management skills with a full workload
    • Knowledge of managing marketing campaigns in Salesforce
    • Familiarity with Pardot or Terminus (formerly Brightfunnel) a plus
    • Bachelor’s Degree in Marketing/Business

    Bonus Points

    • Cybersecurity industry experience
    • Knowledge of technology services providers (i.e., AWS, Microsoft, Google, etc.) solutions and value proposition

    Why you'll want to join us

    Passionate problem-solvers who are hungry to learn, grow, and contribute. That’s what it takes to be a part of the Coalfire team. We work together to tackle the toughest cybersecurity challenges and help our clients become more secure and successful. We are trusted advisors who are committed to shaping our industry. At Coalfire, our people have the opportunity to expand their minds and skills, build meaningful relationships with the industry’s smartest minds, and have a direct impact on our company’s success. 

     

    Along with energetic culture and supportive environment, you’ll have the flexibility to balance your personal and work life and grow personally and professionally. We work hard, and we play hard – and the two often overlap. We host family-friendly events and happy hours along with professional meetups and informal networking sessions, and we’re active in our communities. Plus, we offer great benefits, including:

     

    • Health, dental, and vision insurance with an employer contribution
    • Flexible paid time off (employees are encouraged to spend four weeks away from the office each year)
    • A generous 401(k) plan
    • A corporate wellness program
    • Tuition reimbursement
    • A kitchen stocked with snacks, coffee, and tasty beverages

     

    Coalfire is an EEO employer.

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